Join R2integrated for our upcoming webinar on Wednesday 2/10 at 3:00 EST.

Leveraging social media for marketing and profit begins with understanding your audience and their buying behavior. In this webinar, we’ll discuss R2i’s social media framework, and focus on community building best practices. We’ll also show how these principles were put into practical use by Rose Associates, one of the largest online communities in NY specializing in apartment searches.

• Understand social networking behavior and its role in decision making
• Review the anatomy of an internet marketing campaign
• Don’t confuse community building with campaigns

BALTIMORE, MD – January 28, 2010 – While mobile marketing is recognized as an integral component of digital marketing strategies in 2010, uncertainty looms over its return on investment according to a recent survey by R2integrated (R2i), a leading Internet marketing and technology company.

Twenty two percent of survey respondents said that mobile marketing is “very important” to their overall marketing strategy for 2010; 26 percent said “important”; and 28 percent said “somewhat important.” Only 8 percent said “not important.” The majority of respondents, 41 percent, said their main reason for executing a mobile marketing campaign was “company awareness,” followed by “lead generation,” 33 percent.

Quantifying the return on investment was considered the most critical area of improvement for planned mobile marketing campaigns among respondents at 43 percent. Forty nine percent said an increase in customers would measure a successful campaign.

“It appears that 2010 will be a year of experimentation and education on mobile marketing as marketers struggle to come to terms with its practicality and ROI,” said Matt Goddard, co-founder and CEO, R2i. “This shouldn’t suggest that marketers ought to table their mobile marketing plans, but that they should pay considerable attention to how they can connect the dots back to driving revenue.”

The biggest impediments to executing a mobile marketing campaign were “not knowing how to develop the business case,” 32 percent, and “not enough analytics to measure the ROI,” 30 percent.  Sixty three percent of respondents said they’d only allocate up to 15 percent of their budgets on mobile marketing.

More than half (52 percent) of respondents said that their mobile marketing campaign would focus on mobile Web site development channel, while 40 percent said they would focus on mobile application development. When asked to rate the importance of mobile platforms, 59 percent of respondents said the iPhone and 40 percent said the BlackBerry were “very important”; only seven percent thought that Android was a “very important” platform. 

“I think because the technology is still working to fully prove itself, most marketers are playing it safe by focusing on the mobile browsing experience, where they can leverage existing Web assets, rather than on mobile marketing where the ROI proposition is still being evaluated,” said Goddard. “The iPhone still reflects the largest base for marketers to sell into even though the Android may be the platform du jour in terms of hype.”

R2i conducted this survey from January 13 – January 25. Since 2008, R2i has experienced revenue growth of more than 60 percent and recently expanded into St. Louis, Mo. and Seattle, Wash. Additional offices are located in Baltimore, Md., New York, N.Y., and Vienna, Va.

BALTIMORE, MD – January 20, 2010 – R2integrated (R2i), a leading Internet and marketing technology company, today announced the launch of their new DotNetNuke™ (DNN) microsite, created to educate, assist, and enrich the DNN community and its clients.

DotNetNuke is the most widely adopted Web content management system (CMS) and application development framework for building Web sites, intranet and extranet portals, and applications on Microsoft .NET. The new R2i DNN microsite - located at www.r2integrated.com/dnn - features a technical blog on all things DNN by R2i’s DNN expert engineers and core team members. The new site also offers free DNN CSS-based skin downloads, relevant articles, case studies, How-To advice, as well as updates to its design and navigation—all making for an informative and seamless user experience. 

“R2i is a major contributor to the DotNetNuke community and continues to push the envelope on DNN capabilities and performance,” said Chris Chodnicki, co-founder and CTO, R2i. “The new DNN microsite incorporates DNN best practices in both construction and design, and is supported by R2i’s highly talented team of DNN experts.”

In addition to launching the new DNN microsite, R2i—which has experienced revenue growth of more than 60 percent since 2008—has opened an office in St. Louis and added two DNN experts to their growing team:

Cuong Dang, social media technology manager and DNN core team member, will oversee DNN product user interface and on-line marketing execution at R2i. Mr. Cuong has provided extensive training on DNN to clients around the country and co-founded www.dnnGallery.net which showcases DNN projects.

Ian Robinson, Sr. software engineer and architect, has developed enterprise-level DNN solutions for businesses in the healthcare and mobile industries, and will focus on development within the DNN framework. Mr. Robinson is a frequent presenter at conferences, the leader of the St. Louis DotNetNuke User Group, an experienced instructor of DNN training courses, and is co-founder of www.dnnGallery.net.

R2integrated is a DNN Fusion Gold Partner and a Microsoft Gold partner with five core competencies. Last year, the company earned two DNN OpenForce Community Choice Awards for www.Rehab.com: Best Overall Site and Most Informative Site.

About R2integrated and DNN
R2integrated is a leading Internet marketing technology company that provides platforms and services that enable companies to more quickly and easily distribute critical marketing communications, implement rich internet applications, leverage social media and social networks, and derive critical metrics on performance. The company offers customizable and versatile DotNetNuke services including award-winning website design, skin design, SEO marketing programs, module development and integration, DNN support, consulting, and development. R2i clients range from Fortune 1000 clients such as Texas Instruments, Forbes.com, Time Warner Cable, Sharp Electronics, and California Dental Association, to start-up companies and non-profit organizations.

For more information about R2integrated visit www.r2integrated.com

BALTIMORE, MD – January 15, 2010 – R2integrated (R2i), a leading Web and marketing technology company, today announced that its co-founder and CEO, Matt Goddard, made ClickZ’s Social Media All-Stars honorable mention list.

ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world. Created by ClickZ contributor and owner of the Socialnomics blog, Erik Qualman, the Social Media All-Stars list is comprised of people who are considered luminaries and pioneers of the social media frontier.

Goddard was named to ClickZ’s Social Media All-Star honorable mention list for his vision on social media methods and technologies that help businesses engage customers in an increasingly fractured media landscape. Other All-Star honorable mentions include Mashable founder, Pete Cashmore. Among the All-Stars’ Top 20 are Chris Brogan, President, New Marketing Labs, Seth Godin, author and marketing evangelist, and Guy Kawasaki, founding partner at Garage and cofounder of Alltop.

“It is an incredible honor to be recognized in this company of social media innovators,” said Goddard. “To be considered for ClickZ’s Social Media All-Star List is thrilling, but to be a part of it is humbling.”

Several of the world’s leading brands including Yamaha, K.C. Pella, and Boxtone have tapped Goddard and R2i in order to design and develop their social media technology strategies. Under Goddard’s leadership, R2i has grown by more than 50 percent in 2009.

BALTIMORE, MD – December 8, 2009 – R2integrated (R2i), a leading Internet marketing technology company, today announced that it has won two Innovator Awards and two Leader Awards in the 2009 Summit Emerging Media Awards (EMA) competition for Web sites it designed and deployed for four different clients:

• Innovator Award, Consumer Product Web site (Yesmail & The Coca Cola Co.)
• Innovator Award, Consumer Service Web site (Martek Biosciences)
• Leader Award, B2B Product Web site (Surety)
• Leader Award, Recruitment/Employment/Training Web site (Genesis Rehab Services)

Agencies that demonstrate the introduction of new media win Innovator Awards. Leader Awards are won by directing the movement of and helping to set the pace for emerging media. Summit EMA entries compete against a benchmark threshold and only against other entries once they achieve the Leader level. Experienced interactive and creative professionals comprise multiple EMA juries. Judges evaluate each entry and critique it on method, innovation and information.

For 16 years, the Summit International Awards (SIA) has been recognizing and promoting companies and individuals that produce outstanding marketing, advertising, design and interactive communications. Each year, entries from more than 50 countries are represented, making it a truly international competition. Additional information about the SIA and its competitions is available at www.summitawards.com.

About R2integrated
R2integrated is a leading Internet marketing technology company that provides platforms and services that enable companies to more quickly and easily distribute critical marketing communications, implement rich internet applications, leverage social media and social networks, and derive critical metrics on performance. For more information visit www.r2integrated.com

 Join R2integrated for our upcoming webinar on Wednesday 12/16 at 3:00 EST.

Baltimore, MD – November 23, 2009 – R2integrated (R2i), a leading Internet marketing and technology company, in partnership with WMAR-TV, today announced that the virtual brouhaha surrounding the Ravens-Steelers game on Sunday, November 29 will be captured and displayed at ABC2news.com via the social media platform, R2iSMASH.

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Presenter: Lori Ulloa. Senior Digital Marketing Strategist, R2integrated
Wednesday, November 4, 2009 at 3:00 P.M. EST
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